Agi Power

Stop binge eating —
even if nothing else has worked.

A psychology-based approach that doesn’t rely on willpower or restriction. It addresses the mechanism producing the cravings — and tends to work on the first session.

Stop Binge Eating — Agi Power

Don’t fight the battle.
Step away from it entirely.

Get the Book

A different approach

They said it was about willpower.
They were wrong.

You’ve been fighting the wrong battle.

If you’re here, you’ve likely already tried what people are usually told to try. Diets. Fasting. Hypnotherapy. Apps. Therapy. Reading about nutrition until you knew more than most dietitians. Some of it worked for a while. None of it stuck.

That isn’t because something is wrong with you. It’s because the mainstream advice on binge eating is aimed at the wrong target. It treats the urge to binge as something to resist, harder and longer and with more discipline, when in fact the urge is not yours to resist. It belongs to a part of your brain that exists in every human being, and that part can be trained to stand down.

My work teaches you how to do that. Not by force. By understanding exactly what you’re dealing with, recognising it in real time, and developing genuine psychological authority over it.

Most clients notice the difference in the first session. Many stop binge eating within days.

“I had tried therapy, hypnotherapy, various programmes, and more diets than I care to remember. I genuinely believed I was one of those people for whom nothing would ever work. The change I experienced working with Agi was unlike anything I had encountered before, because for the first time, someone explained what was actually happening in my brain rather than telling me what to eat. I stopped binge eating and I have not gone back.”

— Sarah K., Programme Client
43 yrs
Longest binge eating history
overcome by a client
1 session
How quickly many clients
experience a meaningful shift
4 stone
Lost by one client as a natural
side-effect of the programme
BSc
Psychology in Practice,
Birkbeck, University of London

A different way of working, compared to what you’ve been told to do.

What most approaches do
What this does
Tell you what to eat
Leaves food decisions where they belong — with you
Ask you to resist cravings
Disarms them at the source
Require constant willpower
Makes the fight unnecessary
Keep you dependent on the therapist
Gives you full authority over your own mind
Agi Power

About me

I lived the problem for twenty years
before I solved it.

I’m Agi Power. For over two decades I was trapped in the cycle myself, trying every plan, blaming myself every time it failed, convinced I was the problem. I wasn’t, and neither are you.

Once I understood what was actually driving my behaviour, it took weeks, not years, to change it. The pattern that plays out in most sessions tends to be the same as mine was: quick, clean, and permanent once the right thing clicks into place.

Read my full story →

On the other side

What happens when the fight is over.

What most clients describe is not a dramatic new relationship with food. It's the absence of the old one. The voice that used to negotiate with you at seven in the evening stops showing up. The constant background calculation — what you ate, what you shouldn't have, what you'll allow tomorrow — goes quiet, and in its place is something you may not have felt for years: the ability to think about something else.

Food becomes something you enjoy, genuinely, and not alone but at the table with other people. Eating becomes deliberate — not a response to an urge, but a decision you actually make. And the weight, if there was weight to lose, tends to come off on its own. Not because you're trying, but because the reasons for it being there are no longer operating.

This is what the work gives you. Not control through effort, but authority that doesn't require any. The work is not about becoming someone who fights cravings better. It's about becoming someone for whom the cravings, for the most part, have stopped.

“I just wanted to update you on a few things. I have had a beautiful baby boy this week. Very happy and healthy. I had continued joint pain all the way through the pregnancy which got worse and worse but eating has continued to go well. I am still making healthy choices every day. I haven’t eaten bread at all and don’t have foods with lots of sugar. Haven’t ever craved it. Feel comfortable and in control of my food for the first time ever. Thanks so much.”

— Amy, Programme Client

Before you decide

You’ve counted calories.
You’ve never counted this.

Most binge eaters track what they eat. Almost none track what it’s been costing them. Takeaways, deliveries, programmes that didn’t work, gym memberships that stopped getting used — the total adds up quietly, for years.

See what it’s costing you →

Client stories

Not one of these stories was
expected by the person telling it.

I successfully manage a team of 58 employees and I was not able to manage my own food intake, which made me feel like an absolute failure. Working with Agi was like Jedi training — I gained control after the first session. I could not believe that the answers were that simple.

Maria P.

I loved working with Agi. She is very warm and compassionate. I haven’t had junk food in 7 months, and I don’t even miss it. My husband still gets takeaways and I look at it and think, that’s not my food, no cravings at all.

Natalie J.

I lost 3 stone since working with Agi and for the first time in my life, I know it’s for good as I see no reason why I would binge again. I have no cravings at all.

Dominic B.

It’s been amazing working with Agi. I was a binge eater for 34 years and nothing I tried worked. After just one session with Agi I finally gained full control over my food choices. It has completely changed my life.

Louise W.

I was sceptical at first. I struggled with my weight for 43 years but the change happened nearly overnight. I also recommended Agi to two friends recently and they are already noticing a difference in their attitude to food.

Fiona S.

I wanted something where I could choose what I ate for my meals, without counting calories. Agi is inspiring, a joy to work with, and made it all sound so simple, and it is. I feel so much healthier, in control of what I choose to eat.

Lisa M.

I’m really excited about the journey ahead, as I feel nothing can stop me now. The programme is an education, and a whole new way of looking at life. I can pretty much forget about food altogether. Amazing.

Amy S.

Agi never told me what to eat. I wanted to gain control and lose weight in a healthy way, and it was up to me to decide what that looked like. What she did was give me the knowledge and tools to stick to the way I wanted to eat, and make it my second nature.

Monica C.

I’ve worked with other coaches and read enough books on this to know what’s out there. Agi is different. She actually understands what’s driving the behaviour — not just the patterns, but the mechanism underneath — and she’s been through it herself. That combination is rare, and it’s what made the work stick.

Joanne M.

Best money ever spent. The coaching paid for itself in the first month as I completely stopped buying junk food and takeaways. But the difference in my health and fitness levels are priceless.

Celia M.

No guilt or regret. There is no falling off the wagon in Agi’s coaching and weak moments are opportunities to get stronger. It took me 10 days to start feeling stronger than my cravings and now they don’t even bother me.

Kelly M.

The concept is simple but so effective. I’m 54 and for the first time in my life I have stopped constantly snacking and overindulging on food which is no good for me. I’m losing weight steadily and I’m never hungry. I debated whether I should sign up but I am so glad I did, as it’s a way of life I know I can stick to.

Michelle K.